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| The Sloggi balloon envelope design has been adapted from Sloggi's recent
advertising campaigns entitled 'It's stringtime'. The adverts feature four 'string clad' women in different
scenarios. The high profile campaigns have been featured in national magazine advertising as well as outdoor billboards. |
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Unlike most balloons where artwork is applied to the envelope fabric in the form of
sticky backed fabric or as paintwork, the Sloggi design was printed directly onto the fabric. The fabric was
sent out to a specialist printer and arrived back at Lindstrand as a number of rolls of printed panels. |
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